You posted and prayed
Three TikToks, a story, a Reddit comment. 400 views. The song is good — the distribution is nonexistent. Reach isn't luck, it's inventory you buy or build.
assets/hero.mp4
Music marketing · Independent artists & labels
You made the record. That was the hard part — and it's the only part that doesn't get you streams. We build the machine that puts it in front of people who press play, save, and come back.
Taking a limited number of artists per month.
So… you dropped.
Three TikToks, a story, a Reddit comment. 400 views. The song is good — the distribution is nonexistent. Reach isn't luck, it's inventory you buy or build.
$300 on a playlist that's 90% bots. A "promo package" that got you a story repost at 3am. Money spent on vanity numbers that Spotify's algorithm ignores.
Cutting clips, chasing pages, rewriting captions, guessing at ad targeting — while the next record doesn't get made. Marketing became a second job you're bad at.
There's a reason most independent releases die in week one. Not talent — nobody built the press behind it.
What we run
We place your record on the pages your audience already scrolls — music, meme, niche and culture accounts with real followings. Sourced, negotiated, scheduled and tracked, so you know exactly which page moved the needle and which one lied.
Meta and TikTok campaigns built for streams, not impressions. Front-loaded spend to trigger algorithmic pickup, creative tested in batches, targeting built off real listener data — with Spotify metrics tracked against every dollar.
Ads are only as good as the thing inside them. We produce the visuals: music videos, performance clips, edits, covers, lyric assets and a steady feed of short-form cut for the platforms that actually distribute music.
For artists who want to make music and nothing else. Release calendar, rollout strategy, promo, ads, content, reporting — one team, one line of communication, full delegation. You approve, we execute.
How it runs
Marketing a record isn't one push — it's a loop that gets sharper every week. Each cycle runs seven days and feeds the next one.
We pull your catalog, socials and past campaigns apart. Where the listeners are, what's converting, what's dead weight. You get a written rollout plan before a dollar moves.
Creative gets cut, pages get booked, campaigns get structured. Everything is prepped as a batch so the whole week launches together instead of trickling out.
Placements go live, ads scale into what's working and get killed where it isn't. Daily monitoring — no set-and-forget.
One clear report: spend, streams, saves, follower delta, which page and which creative did it. That data writes next week's plan.
Figures are indicative and vary by genre, budget and record. We don't promise numbers — we promise the work and the receipts.
Selected work
Case studies going up shortly. In the meantime — ask and we'll walk you through campaigns line by line.
Packages
Monthly. Cancel anytime. No long contracts, no setup fees.
One record, pushed properly.
$750/mo
A real rollout, every week.
$2K/mo
Everything, handled.
$5K/mo
Ad spend billed separately at cost — you keep the accounts, always. Custom scopes and single-release deals available on request.
Word of mouth
Quote goes here — swap this for a real one once a client sends it over.
Quote goes here — swap this for a real one once a client sends it over.
Quote goes here — swap this for a real one once a client sends it over.
Contact
Send the record, the socials, and what you're trying to hit. You'll get a straight answer on whether we can do it — usually same day.
lucas@firstpressagency.comDirector and marketer working out of LA and Atlanta. I run every account personally — you're not getting handed to an intern.