/* ==========================================================================
   First Press Agency — styles
   Palette + type scale live in :root. Change those, the whole site follows.
   ========================================================================== */

:root{
  --bg:#070707;
  --bg-2:#0d0d0d;
  --ink:#f4f1ec;
  --ink-dim:rgba(244,241,236,.62);
  --ink-faint:rgba(244,241,236,.34);
  --line:rgba(244,241,236,.12);
  --accent:#ff3d14;
  --accent-soft:rgba(255,61,20,.14);

  --display:"Archivo Black","Helvetica Neue",Impact,sans-serif;
  --sans:"Archivo","Helvetica Neue",Arial,sans-serif;

  --wrap:1240px;
  --pad:clamp(20px,5vw,64px);
  --ease:cubic-bezier(.22,1,.36,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--bg);color:var(--ink);
  font-family:var(--sans);font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
ul,ol{margin:0;padding:0;list-style:none}

/* ---------- grain ---------- */
.grain{
  position:fixed;inset:-50%;z-index:9999;pointer-events:none;opacity:.045;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='140' height='140'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/></filter><rect width='140' height='140' filter='url(%23n)'/></svg>");
  animation:grain 7s steps(6) infinite;
}
@keyframes grain{
  0%,100%{transform:translate(0,0)} 20%{transform:translate(-4%,3%)}
  40%{transform:translate(3%,-4%)} 60%{transform:translate(-3%,-3%)} 80%{transform:translate(4%,2%)}
}

/* ---------- shared ---------- */
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--pad);width:100%}
.section{padding:clamp(88px,12vw,168px) 0;position:relative}
.eyebrow{
  font-size:11px;letter-spacing:.28em;text-transform:uppercase;
  color:var(--ink-faint);margin:0 0 22px;
}
.h2{
  font-family:var(--display);font-weight:400;
  font-size:clamp(38px,7.4vw,86px);line-height:.92;letter-spacing:-.03em;
  margin:0 0 28px;text-transform:uppercase;
}
.lede{max-width:60ch;color:var(--ink-dim);font-size:clamp(16px,1.6vw,19px);margin:0 0 44px}
.strike{position:relative;display:inline-block;color:var(--accent)}
.strike::after{
  content:"";position:absolute;left:-2%;right:-2%;top:52%;height:.07em;
  background:currentColor;transform:scaleX(0);transform-origin:left;
  transition:transform .7s var(--ease) .3s;
}
.reveal.is-in .strike::after,.is-in.strike::after{transform:scaleX(1)}

.btn{
  display:inline-flex;align-items:center;gap:.6em;
  background:var(--ink);color:#000;border:1px solid var(--ink);
  padding:15px 26px;border-radius:999px;
  font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;
  transition:background .3s var(--ease),color .3s var(--ease),transform .3s var(--ease);
}
.btn:hover{background:var(--accent);border-color:var(--accent);color:#fff;transform:translateY(-2px)}
.btn--ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn--ghost:hover{background:var(--ink);color:#000;border-color:var(--ink)}
.btn--sm{padding:11px 20px;font-size:11.5px}

/* media placeholders — swap these blocks for <img>/<video> later */
.media{
  position:relative;display:grid;place-items:center;overflow:hidden;
  background:
    repeating-linear-gradient(45deg,rgba(244,241,236,.035) 0 10px,transparent 10px 20px),
    var(--bg-2);
  border:1px solid var(--line);border-radius:14px;
}
.media__label{
  font-size:10.5px;letter-spacing:.22em;text-transform:uppercase;
  color:var(--ink-faint);text-align:center;padding:0 14px;
}
.media__label code{font-family:ui-monospace,monospace;letter-spacing:0;text-transform:none}

/* ---------- nav ---------- */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:100;
  display:flex;align-items:center;justify-content:space-between;gap:24px;
  padding:18px var(--pad);
  transition:background .4s var(--ease),border-color .4s var(--ease),padding .4s var(--ease);
  border-bottom:1px solid transparent;
}
.nav.is-stuck{background:rgba(7,7,7,.82);backdrop-filter:blur(14px);border-bottom-color:var(--line);padding-top:12px;padding-bottom:12px}
.nav__logo{
  display:flex;align-items:center;gap:10px;
  font-family:var(--display);font-size:15px;letter-spacing:.06em;
}
.nav__mark{
  width:15px;height:15px;border-radius:50%;
  background:var(--accent);box-shadow:0 0 0 3px rgba(255,61,20,.18);
  animation:spin 4s linear infinite;position:relative;
}
.nav__mark::after{content:"";position:absolute;inset:5px;border-radius:50%;background:var(--bg)}
@keyframes spin{to{transform:rotate(360deg)}}
.nav__links{display:flex;gap:28px}
.nav__links a{
  font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-dim);
  transition:color .25s;
}
.nav__links a:hover{color:var(--ink)}
.nav__burger{
  display:none;background:none;border:0;padding:8px;cursor:pointer;
}
.nav__burger span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;transition:transform .3s var(--ease),opacity .3s}
.nav__burger[aria-expanded="true"] span:first-child{transform:translateY(3.5px) rotate(45deg)}
.nav__burger[aria-expanded="true"] span:last-child{transform:translateY(-3.5px) rotate(-45deg)}

.mobilemenu{
  position:fixed;inset:0;z-index:99;background:var(--bg);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:22px;
  opacity:0;pointer-events:none;transition:opacity .35s var(--ease);
}
.mobilemenu.is-open{opacity:1;pointer-events:auto}
.mobilemenu a{font-family:var(--display);font-size:30px;text-transform:uppercase;letter-spacing:-.02em}

/* ---------- hero ---------- */
.hero{
  position:relative;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;
  padding:140px 0 44px;overflow:hidden;
}
.hero__bg{position:absolute;inset:0;z-index:0}
.media--hero{
  width:100%;height:100%;border:0;border-radius:0;
  opacity:.28;
}
.hero__bg::after{
  content:"";position:absolute;inset:0;
  background:radial-gradient(120% 90% at 50% 10%,transparent,var(--bg) 72%),
             linear-gradient(180deg,rgba(7,7,7,.7),transparent 32%,var(--bg));
}
.hero__inner{position:relative;z-index:2;max-width:var(--wrap);margin:0 auto;padding:0 var(--pad);width:100%}
.hero__title{
  font-family:var(--display);font-weight:400;margin:0 0 30px;
  font-size:clamp(72px,17vw,230px);line-height:.82;letter-spacing:-.045em;text-transform:uppercase;
}
.hero__title .line{display:block;overflow:hidden}
.hero__title .line:last-child{color:transparent;-webkit-text-stroke:1.6px var(--ink)}
.hero__sub{max-width:52ch;color:var(--ink-dim);font-size:clamp(16px,1.7vw,20px);margin:0 0 34px}
.hero__cta{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:20px}
.hero__note{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-faint);margin:0}
.hero__scroll{
  position:relative;z-index:2;margin:56px auto 0;
  font-size:10.5px;letter-spacing:.3em;text-transform:uppercase;color:var(--ink-faint);
  display:flex;flex-direction:column;align-items:center;gap:10px;
}
.hero__scroll span{width:1px;height:42px;background:linear-gradient(var(--ink-faint),transparent)}

/* ---------- ticker ---------- */
.ticker{
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  background:var(--accent);color:#0a0a0a;overflow:hidden;padding:13px 0;
}
.ticker__track{display:flex;gap:40px;white-space:nowrap;animation:slide 26s linear infinite;width:max-content}
.ticker__track span{font-family:var(--display);font-size:14px;letter-spacing:.06em}
@keyframes slide{to{transform:translateX(-33.333%)}}

/* ---------- problem ---------- */
.problem__grid{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(270px,1fr));
  gap:1px;background:var(--line);border:1px solid var(--line);border-radius:16px;overflow:hidden;margin-top:56px;
}
.pcard{background:var(--bg);padding:38px 30px 42px;transition:background .35s var(--ease)}
.pcard:hover{background:var(--bg-2)}
.pcard__num{font-family:var(--display);font-size:12px;color:var(--accent);letter-spacing:.14em}
.pcard h3{font-size:21px;font-weight:600;margin:16px 0 12px;letter-spacing:-.01em}
.pcard p{margin:0;color:var(--ink-dim);font-size:15.5px}
.problem__kicker{
  margin:52px 0 0;font-size:clamp(19px,2.6vw,30px);line-height:1.4;max-width:24ch;
  font-weight:500;letter-spacing:-.02em;
}
.problem__kicker strong{color:var(--accent);font-weight:500}

/* ---------- services ---------- */
.svc{border-top:1px solid var(--line);margin-top:56px}
.svc__row{
  display:grid;grid-template-columns:64px 1fr 300px;gap:36px;align-items:start;
  padding:46px 0;border-bottom:1px solid var(--line);
}
.svc__num{font-family:var(--display);font-size:13px;color:var(--accent);padding-top:8px}
.svc__body h3{font-family:var(--display);font-size:clamp(24px,3.2vw,40px);line-height:1.05;margin:0 0 16px;letter-spacing:-.02em;text-transform:uppercase}
.svc__body p{margin:0 0 20px;color:var(--ink-dim);max-width:56ch}
.tags{display:flex;flex-wrap:wrap;gap:8px}
.tags li{
  font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;
  border:1px solid var(--line);border-radius:999px;padding:6px 13px;color:var(--ink-faint);
}
.media--svc{aspect-ratio:4/3}

/* ---------- process ---------- */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:26px;counter-reset:s}
.step{
  border-top:2px solid var(--ink);padding-top:22px;position:relative;
}
.step:nth-child(2){border-color:var(--accent)}
.step__k{font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--accent)}
.step h3{font-size:22px;margin:12px 0 10px;letter-spacing:-.02em;font-weight:600}
.step p{margin:0;color:var(--ink-dim);font-size:15px}

/* ---------- stats ---------- */
.stats{background:var(--bg-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats__grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:44px}
.stat{display:flex;flex-direction:column;gap:10px}
.stat__n{font-family:var(--display);font-size:clamp(44px,7vw,84px);line-height:1;letter-spacing:-.04em}
.stat__l{color:var(--ink-dim);font-size:14.5px;max-width:22ch}
.stats__note{margin:44px 0 0;font-size:12.5px;color:var(--ink-faint);max-width:70ch}

/* ---------- work ---------- */
.work__grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:18px}
.media--work{aspect-ratio:16/10;transition:transform .45s var(--ease),border-color .35s}
.media--work:hover{transform:translateY(-5px);border-color:var(--accent)}
.marquee{margin-top:clamp(60px,8vw,110px);overflow:hidden;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:26px 0}
.marquee__track{display:flex;gap:56px;width:max-content;animation:slide 30s linear infinite}
.marquee__item{
  font-family:var(--display);font-size:clamp(22px,3.4vw,42px);text-transform:uppercase;
  color:transparent;-webkit-text-stroke:1px var(--ink-faint);white-space:nowrap;letter-spacing:-.02em;
}

/* ---------- pricing ---------- */
.tiers{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:20px;align-items:stretch}
.tier{
  border:1px solid var(--line);border-radius:18px;padding:34px 30px 32px;
  display:flex;flex-direction:column;background:var(--bg);
  transition:transform .4s var(--ease),border-color .4s var(--ease);
}
.tier:hover{transform:translateY(-6px);border-color:rgba(244,241,236,.3)}
.tier--feat{background:var(--bg-2);border-color:var(--accent);position:relative}
.tier__flag{
  position:absolute;top:-11px;left:30px;background:var(--accent);color:#fff;
  font-size:10px;letter-spacing:.18em;text-transform:uppercase;padding:5px 12px;border-radius:999px;
}
.tier__name{font-family:var(--display);font-size:26px;margin:0;letter-spacing:.02em}
.tier__for{color:var(--ink-faint);font-size:14px;margin:6px 0 24px}
.tier__price{font-family:var(--display);font-size:clamp(42px,6vw,62px);line-height:1;margin:0 0 26px;letter-spacing:-.04em}
.tier__price .cur{font-size:.44em;vertical-align:super;margin-right:.08em;color:var(--ink-faint)}
.tier__price .per{font-family:var(--sans);font-size:.24em;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-faint);margin-left:.4em}
.tier__list{display:flex;flex-direction:column;gap:12px;margin-bottom:30px;flex:1}
.tier__list li{
  position:relative;padding-left:24px;font-size:15px;color:var(--ink-dim);
}
.tier__list li::before{
  content:"";position:absolute;left:0;top:.62em;width:11px;height:2px;background:var(--accent);
}
.tier__cta{justify-content:center;width:100%}
.pricing__note{margin:34px 0 0;font-size:12.5px;color:var(--ink-faint);max-width:70ch}

/* ---------- quotes ---------- */
.quotes__grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(270px,1fr));gap:20px}
.quote{margin:0;border:1px solid var(--line);border-radius:16px;padding:32px 28px;background:var(--bg-2)}
.quote blockquote{margin:0 0 26px;font-size:17px;line-height:1.6;color:var(--ink)}
.quote blockquote::before{content:"“";font-family:var(--display);color:var(--accent);font-size:34px;line-height:0;position:relative;top:12px;margin-right:4px}
.quote figcaption{display:flex;align-items:center;gap:14px}
.avatar{
  width:42px;height:42px;border-radius:50%;flex:none;
  background:repeating-linear-gradient(45deg,rgba(244,241,236,.06) 0 6px,transparent 6px 12px),var(--bg);
  border:1px solid var(--line);
}
.quote figcaption strong{display:block;font-size:14.5px;font-weight:600}
.quote figcaption em{display:block;font-style:normal;font-size:12.5px;color:var(--ink-faint)}

/* ---------- contact ---------- */
.contact{background:var(--bg-2);border-top:1px solid var(--line)}
.contact__h{
  font-family:var(--display);font-size:clamp(46px,11vw,140px);line-height:.88;
  letter-spacing:-.04em;text-transform:uppercase;margin:0 0 26px;
}
.mailto{
  display:inline-block;font-family:var(--display);
  font-size:clamp(20px,3.6vw,44px);letter-spacing:-.03em;
  color:var(--accent);word-break:break-word;
  background-image:linear-gradient(var(--accent),var(--accent));
  background-size:0% 2px;background-position:0 100%;background-repeat:no-repeat;
  transition:background-size .45s var(--ease);
}
.mailto:hover{background-size:100% 2px}
.founder{
  display:flex;gap:22px;align-items:flex-start;margin-top:64px;padding-top:34px;
  border-top:1px solid var(--line);max-width:640px;
}
.founder__pic{
  width:96px;height:96px;flex:none;border-radius:14px;overflow:hidden;
  display:grid;place-items:center;
  background:repeating-linear-gradient(45deg,rgba(244,241,236,.05) 0 8px,transparent 8px 16px),var(--bg);
  border:1px solid var(--line);
}
.founder strong{display:block;font-size:18px;font-weight:600}
.founder em{display:block;font-style:normal;font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);margin:3px 0 12px}
.founder p{margin:0;color:var(--ink-dim);font-size:15px}

/* ---------- footer ---------- */
.footer{padding:clamp(60px,8vw,96px) 0 34px;border-top:1px solid var(--line)}
.footer__big{
  display:block;font-family:var(--display);font-size:clamp(48px,14vw,190px);line-height:.85;
  letter-spacing:-.045em;color:transparent;-webkit-text-stroke:1px var(--line);margin-bottom:56px;
}
.footer__cols{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:32px;margin-bottom:56px}
.footer__cols div{display:flex;flex-direction:column;gap:9px}
.footer__cols span{font-size:10.5px;letter-spacing:.24em;text-transform:uppercase;color:var(--ink-faint);margin-bottom:6px}
.footer__cols a{font-size:14.5px;color:var(--ink-dim);transition:color .25s}
.footer__cols a:hover{color:var(--accent)}
.footer__base{
  display:flex;flex-wrap:wrap;gap:14px;justify-content:space-between;
  border-top:1px solid var(--line);padding-top:24px;
  font-size:12px;color:var(--ink-faint);
}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.reveal.is-in{opacity:1;transform:none}

/* ---------- responsive ---------- */
@media (max-width:900px){
  .svc__row{grid-template-columns:44px 1fr;gap:20px}
  .media--svc{grid-column:1/-1;aspect-ratio:16/9}
  .nav__links{display:none}
  .nav .btn--sm{display:none}
  .nav__burger{display:block}
  .founder{flex-direction:column}
}
@media (max-width:560px){
  body{font-size:16px}
  .hero{padding-top:120px}
  .hero__cta .btn{width:100%;justify-content:center}
}

@media (prefers-reduced-motion:reduce){
  *{animation-duration:.01ms !important;animation-iteration-count:1 !important;transition-duration:.01ms !important}
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none}
}